What problem or desire does your product or service solve? People want to know what they get out of it. So while your about page is about you and your company, it should be more about what you can do for your customers.     

 

Why did you start your business? People value honesty and reliability.     

 

What will your readers get from your website? Do you have a great blog with tips and inspiring stories? Is your product or service helping to solve an important problem? Tell people!     

 

Why should we trust you? Every good page needs a testimonial or something to give you credibility. You can add places you've been featured, great reviews, or certificates you've earned.     

Don't be afraid to be a little personal. People want to identify with you. Reliability = confidence!    

  

Questions like ...     

How did your business start? Tell your story! Did you feel inspired after a certain event in your life? Did your passion start in elementary school?It's time to shine! Don't forget the negatives here!     

 

Who are you? Who are your teammates? Think of your biography as a job interview. 

 Here you will want to talk about how your business fits into your life and why you love what you do. Keep your teammates up to those same standards. Ask them to talk about the reasons they got involved in your business.     

 

These two questions are probably the most important questions you will need to answer. Give your audience an idea of ​​who you are, who your teammates are and what your values ​​are (personal and corporate values ​​work)!

    

In addition to the content you create for this page, be sure to include corporate images, videos, etc.If you have workers living in another country or want to show your workers individually, take a photo of each employee and customise who they are / their role in the company.